Growth tactics from OpenAI and Stripe's first marketer | Krithika Shankarraman

You couldn't really play act at understanding the product, especially when developers are trained to spot bugs, right? So not only do they spot those bugs in code, they spot those bugs in marketing.

When I was doing the support rotation, there were thematic things that kept coming up. People were asking, 'Hey, do you process subscription payments or recurring payments?' And I was like, 'Of course you could, but there's no reason you should know that because we don't tell you anywhere.'

A lot of marketing metrics tend to be vanity metrics about the number of clicks that you got, number of views, number of impressions. I think those are all bullshit numbers.