You can only learn if you've designed the right test and you failed conclusively, because otherwise I think many of us have been in situations where there's intuition that something might work and it doesn't work, and then you end up doing it over and over for years because every time a new executive or somebody else has the same idea, you try it again.
Failure
December 13, 2023
Featuring: Multiple Guests (Compilation Episode)
12 quotes · 10 insights
Watch Full EpisodeLearning beats winning when experimenting
Ship fast, learn faster - failure is data
We are very encouraged in our lives, especially professionally, to talk about our A side all the time because that's what impresses people... But between all of those highlights, there were so many B moments that get shoved under the rug.
I think we don't recognize how much opportunity we have in front of us. And as a 26-year-old, I definitely thought my career was over. I was like, 'I blew it.' And looking back, it's funny.
Systems thinking beats linear execution
A lot of the motivation for those projects came from a place of fear. It didn't come from a place of let's make a great product for people, let's really understand the things people struggle with when communicating with family and friends.
Learn from success, not just failure
We are very encouraged in our lives, especially professionally, to talk about our A side all the time because that's what impresses people... But between all of those highlights, there were so many B moments that get shoved under the rug.
Build on your unique strengths, not competitors'
Context: The speaker is discussing challenges in the vacation rental/hospitality platform space, where "the homes" refers to rental properties listed on platforms.
The real problem is people want to know what they're getting themselves into. We need to represent the homes a lot better... What's in your wheelhouse? So for example, Airbnb, we weren't that strong in operations.
Perfect is the enemy of good enough
For me, failure is not that you didn't drive revenue, failure is not learning. So it's really important that you learn when you fail.
Build trust before driving change
The missing piece, the theme that was across all of that is that I hadn't earned their trust. So whether how right or how wrong what I was doing was is the key piece is that I wasn't bringing the team along with me.
Instead of coming in swinging, come in listening, so that you can really set out to make change that actually has true positive impact on the folks around you and you bring along with you.
Start with the problem, not the solution
I think something that is really hard to untrain, but I think every human does it, is you jump to solutions. And so one of the biggest things I see, not just in my course, but also just as a PM and some of the mistakes that you make as a PM is the idea of you get really attached to a solution.
Your career is longer than you think - play accordingly
I think we don't recognize how much opportunity we have in front of us. And as a 26-year-old, I definitely thought my career was over. I was like, 'I blew it.' And looking back, it's funny.
Failure without learning is the real failure
For me, failure is not that you didn't drive revenue, failure is not learning. So it's really important that you learn when you fail.