Everyone's an engineer now: Inside v0's mission to create 100 million builders

People could be more full stack. Imagine a designer that can ship a fully baked product, a product manager that can prototype and ship to production. We shouldn't put limits on ourselves and what we can build, and what we can ship, and what we can dream about making possible on these web surfaces.

v0 is Vercel's AI-powered tool that generates web applications and user interfaces from text prompts.

You also have to have a sense of iteration, I guess. Think of it this way, if you were working with a design firm or an agency that you've hired, you will go back and forth and say, 'Try something else.' It's amazing how many times I've gotten unstuck in v0 by just saying, 'Just try something else.'

Taste, sometimes I think we think of as this inaccessible thing that, 'Oh, that person was born with taste.' I see it as a skill that it can develop. I think is extremely important to try lots of products. We have one of our internal operating principles as increasing exposure hours. Try to quantify how much time you expose yourself to watching how people use your products and you'll develop that muscle.

Create a lot of opportunities for people to give you feedback inside the product. I drew inspiration from Stripe... we were building day in and day out, just streaming users' thoughts right into our consciousness.

We need to stop talking about AI at some point. I just see a future where AI becomes synonymous with software. We build software and we use software to build software.

v0 is Vercel's AI-powered web development tool that generates interactive prototypes and code from text prompts.

The amount of detail that was contained in that v0, I mean, we're all just saying, 'Well, just ship it. There's nothing else to discuss.' It was animated, it was interactive. We were demonstrating the error state, the success state, the slow stream state. So it really empowers product builders not only with technical skills, I think that does a disservice to the tool. It empowers them to explore and augment their thinking with a lot of things that perhaps they wouldn't have considered otherwise.

At Vercel we have one of our internal operating principles as increasing exposure hours. Try to quantify how much time you expose yourself to watching how people use your products, even to watch how people use other products, and you'll develop that muscle.

The secrets of product quality is blood, sweat, and tears... A great product is made up of a thousand little details and so you're never really done. There's a humility that comes from the process also of why the best product builders will say nine nos for every yes.