Dylan Field live at Figma's Config: Intuition, simplicity, and the future of design

TAM refers to Total Addressable Market, a measure used to evaluate the potential size of a business opportunity.

You can't constrain by always sorting, descending by TAM, but we're not very much, from Figma Design, there is no reason, no data that we could look at that said, there are enough designers in the world for Figma Design to be a big market.

Don't do that. Get to market faster. I wish we had.

PMs are no longer saying to the designer, 'Hey, can you draw this thing out for me?' That frees up designer time to go explore more deeply the stuff they need to go into and it allows anyone to add to that first conversation of, where should we go?

Going from one to two products is hard. Going from two to end is much easier, but going from one to two is hard.

It's not enough to have the MVP. You got to have something that's a little bit awesome at least.

We're no longer in this era of good enough is fine. Good enough is not enough. It's mediocre. If you want to win in the game of software, you need to differentiate through design. Craft matters.

There are I think a lot of people who when you put them on the thing that they are super interested and fired up about will outperform your wildest imagination of what's possible. Put in the wrong effort where they're not motivated, yeah, they will be fine.

The journey of making Figma Design was a lot of table stakes features had to be built, as well as the shiny cool new stuff. We literally at some point had a team that was called Blockers. They just went in one by one, struck them down.