Lenny Distilled

Building Wiz: the fastest-growing startup in history

Featuring: Raaz Herzberg (CMO and VP Product Strategy, Wiz)

3 quotes · 3 insights

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Ship fast, learn faster - failure is data

I'm kind of okay with being pretty sure I'm going to fail at something, and still attempting it.
Raaz HerzbergCMO and VP Product Strategy, Wiz 00:41:17

Founder relationships require exceptional trust and alignment

Everything you do in marketing is very visible, and you're touching something that matters so deeply to the founding team. One bad ad breaks the trust really easily.
Raaz HerzbergCMO and VP Product Strategy, Wiz 00:34:16

Real commitment shows through payment, not promises

Suddenly, the call didn't end with 'Oh, this sounds super interesting.' The call sounded like, 'Wait, how are you pricing this? When can we start doing a POV? I know exactly who I need to connect you to in my team.'
Raaz HerzbergCMO and VP Product Strategy, Wiz 00:13:12

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