Lenny Distilled

Building Lovable: $10M ARR in 60 days with 15 people

March 09, 2025

Featuring: Anton Osika (CEO and co-founder, Lovable)

10 quotes · 8 insights

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Love transforms users into champions

People love the product. That's the driver of the growth.
Anton OsikaCEO and co-founder, Lovable 00:01:07

Master AI tools now or become obsolete

"These tools" refers to AI-powered software development platforms like Lovable, which generate functional code from natural language instructions.

The best thing for people who are interested in this or interested in just being a part of the future economies, get your hands very dirty with these tools because being in the top 10% in using them is going to absolutely set you apart in the coming months and years.
Anton OsikaCEO and co-founder, Lovable 00:18:23

"This thing" and "that thing" refer to identifying a specific problem you want to solve, then using AI tools to solve it.

If you spend a full week on trying to reach an outcome, the best way to learn is I want to do this thing and then I want to use AI to do that thing. And you've spent a full week, you are in the top 1% in the global population.
Anton OsikaCEO and co-founder, Lovable 01:06:19

Build for delight, not just function

The best word for a great product is that it's lovable. A lot of jargon that I like to use to emphasize what we should be striving for is building a minimum lovable product and then building a lovable product and then building an absolutely lovable product.
Anton OsikaCEO and co-founder, Lovable 00:00:31

Build now for the AI capabilities of tomorrow

It is to enable those who have such a hard time finding people who are good at creating software that's been their absolute bottleneck and let them take their ideas and their dreams into reality.
Anton OsikaCEO and co-founder, Lovable 00:24:29

AI works best when treated like humans

Explaining exactly what you expect and what you're not getting is even more important with AI than with the humans.
Anton OsikaCEO and co-founder, Lovable 00:14:39
Don't say it doesn't work. Just explain exactly what you're expecting and which parts are working and which parts are not working.
Anton OsikaCEO and co-founder, Lovable 00:19:20

Hire generalists in early stages, specialists later

Being a generalist, I think much more important than it used to be. If I'm putting together a product team today, I would really obsess about getting as many skill sets as possible for each person I hire.
Anton OsikaCEO and co-founder, Lovable 00:00:51

Product and engineering are two sides of the same coin

For a product like ours, it's hard to be have product managers that are not engineers say, oh, this is what we should do now because the right solution to the problem might be entangled in things that are technical details.
Anton OsikaCEO and co-founder, Lovable 00:48:21

Test for intellectual fearlessness and curiosity

Lovable is an AI-powered software development tool that helps non-programmers build applications through natural language prompts.

Raw cognitive capability is the strongest, the strongest correlate of being at Lovable. But there is this startup mindset that I think is also very strong. Being much more interested in moving very fast and iterating fast, then having a lot of structure, a lot of process.
Anton OsikaCEO and co-founder, Lovable 00:56:19

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