Lenny Distilled

Building a world-class data org

Featuring: Jessica Lachs (VP of Analytics and Data Science, DoorDash)

6 quotes · 6 insights

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Leading indicators beat lagging outcomes

Retention is a terrible thing to goal on. It's almost impossible to drive in a meaningful way in a short term. Ultimately, you want to find a short-term metric you can measure that drives a long-term output.
Jessica LachsVP of Analytics and Data Science, DoorDash 00:00:19

Curiosity beats credentials

You can't teach curiosity, or at least I haven't found a way to do it. Somebody who is just self-motivated to pull on the threads when they find them. So they don't just answer a question. They're like, 'Hmm, this thing seems a little odd. I'm going to dig in and look.'
Jessica LachsVP of Analytics and Data Science, DoorDash 00:24:31

Do the work no one else will

Yes, you are a data scientist, but your goal is to figure out what's happening. And if that means that you're going to pick up the phone and call customers, then that is what you're going to do to roll up your sleeves.
Jessica LachsVP of Analytics and Data Science, DoorDash 00:00:34

Simple metrics beat complex composite scores

I always encourage folks, just pick something simple, even if it's not perfect and your composite would be more perfect. If people understand it, if they have an intuition around it, if it's something that people can talk about across the company, it's going to be a much better metric.
Jessica LachsVP of Analytics and Data Science, DoorDash 00:46:07

Organizational structure determines product outcomes

I believe a central model, a center of excellence is superior... You get more consistent and higher talent, growth opportunities, consistency of methodologies and metrics, and team culture brand.
Jessica LachsVP of Analytics and Data Science, DoorDash 00:05:35

Sometimes you must slow growth to preserve trust

Just because something doesn't happen frequently doesn't mean that it's not important. When you have things that cause churn, you're losing all of that consumer's subsequent orders, and that is not necessarily observed.
Jessica LachsVP of Analytics and Data Science, DoorDash 00:58:27

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