Users hire your product to do a job—understand the job

Don't think of users as using your product. Think of users as hiring you to do something for them.

What they're trying to do is share a vulnerable thing and be like, 'Hey, I'm lonely. Hey, what's going on? Are people up?' And it feels very much like a friend group thing. And if you only have two people on it, the job that we're doing is actually connecting you to your friends. And if you don't get a DM back, it's broken.

What I really like about it is it forces you to put yourself in the customer's shoes. I think in a slightly deeper way and be a little bit more empathetic when I think about building at Opendoor versus say building at Uber... Most people at Opendoor, we don't have homes to sell every week or every month.

I think it as a moment, as a first time a user experienced value of your product... For a lot of, especially we're talking about many SaaS product, B2B software, the value of such product is usually either you see a workflow can be supported by this, it can save your time, it can save your money, it can help you make more money, or it just solve this pain point that you never get to solve on your own without a software product.

F1-F4 refers to Moesta's four forces framework: F1 (push), F2 (pull), F3 (anxiety of new), F4 (habit of present).

If F1 and F2 are not greater than F3 and F4, they're not going to move, they're not going to do anything.

Value is not just the outcome. Value also has where you start.