If you don't do it, your competitors are going to go to the new platform and your customer expectations change. You have to rise to those customers' expectations.
Customer expectations will force you to adapt
Discovery → User Psychology
My general advice is always the same, which is, it can take a while, but in the end the customers will triumph.
The worst thing that can happen to startup is not that people hate what you're doing, it's that they're completely indifferent to what you're doing.
More from Brian Balfour: