Markets reveal demand, you don't create it

The market is immutable, no amount of tweeting, LinkedIn posting, advertising is going to change whether the market wants your product. It might raise awareness about your product, but it's not going to change whether somebody wants it.

What can we uniquely offer that people are desperate for?

Be different and better in ways people care about. We were different and better in these Google projects in ways people didn't care about.

If this is an important problem, your customer's probably already solving it somehow. It may be a workaround, it may be an alternative, it may not be a direct competitor, but if it's worth solving, they probably have some way of dealing with it today.