Reference customers are your North Star

The holy grail of product work is really a reference customer. This is somebody that has used your solution or your product, loves it enough to tell people about it.

The "empty box problem" refers to the challenge horizontal platforms face when users don't know what to do with a general-purpose tool.

For that reason, I think we get to skip the empty box problem a little bit because so much learning is happening out of product as people are watching each other either in IRL or online.

I think there's two parts to product. One is building the future and towards the mission and the mission pillars. And the other is actually listening to our community and building what they want.