Live in the future to find what's missing

If you're living in the future and you notice what's missing, your intuition about what to build is far more likely to be right.

Try to go more off the beaten path either from your personal experience... Go deeper in your own personal interests or experience to find something that just your exact peer wouldn't come up with in exactly the same way.

In Maples' framework, "inflections" are major turning points that create new opportunities - like technological breakthroughs, regulatory changes, or shifts in consumer beliefs.

An insight is a non-obvious truth about how one or more inflections can be harnessed to change people's behavior.

An inflection is an external event that creates the potential for radical change in how people think, feel, and act.