You can't just look at screenshots or a pre-recorded video of a new product feature. AI is something you have to play with, and ideally you're playing with both the packaged up app or solution that you've built with it, but you're also playing around directly with the underlying primitives.
AI requires hands-on play, not passive observation
Discovery → Design Thinking
v0 is Vercel's AI-powered web development tool that generates interactive prototypes and code from text prompts.
The amount of detail that was contained in that v0, I mean, we're all just saying, 'Well, just ship it. There's nothing else to discuss.' It was animated, it was interactive. We were demonstrating the error state, the success state, the slow stream state. So it really empowers product builders not only with technical skills, I think that does a disservice to the tool. It empowers them to explore and augment their thinking with a lot of things that perhaps they wouldn't have considered otherwise.
"Prompting" refers to writing text instructions for AI models to guide their behavior and outputs.
Prompting is a new way of product development or prototyping for designers and for product managers.
If you have an MVP and you just want to get buy-in for an idea or feature that may use AI in the future, fake it, create a little figma prototype and just show it some users, just fake what the AI is going to be doing.
More from Howie Liu:
Also in Design Thinking: