AI changes the game: taste and judgment matter more than execution

TPS reports reference mundane administrative paperwork from the movie "Office Space," used here to describe process-heavy, low-value product management work.

If you are a TPS report, mostly process person, and a lot of companies do get confused about product management and process and project management, I think then you do have a question of, 'Hey, what is the value add here,' especially if AI can read and write 50,000 meeting notes and track things and send emails and so on, but what I do think on the flip side is the taste making and the editing function becomes really, really important.

The key trait that I'm emphasizing for builders is where I want them to spend their time is where I think great builders should shine in. So the idea of vision. Coming up with a compelling sense about the future. Empathy, super critical, right? Having a profound understanding of an unmet need. Communication is critical... Creativity... And then ultimately what I think is the most important trait for a builder is judgment.

If I could put all the research into Bard or ChatGPT and it could spit out a PRD, then you haven't done your job.

Typically, you're bottlenecked where your ideas are not fitting in because they need to be made and they need to be made quickly. Now, you open up that bottleneck. So now actually making things is a lot easier. Actually, you become limited by how fast you can generate ideas.

Building is really cheap today. Design is more expensive, really thinking about your product, what you're going to build. Is it going to really solve a pain point? Is what is way more valuable today?