The last 5% is everything

My mother used to describe to me that the last 5% is the 5% that really mattered. And so it is that framing of the extra effort you put into something to make it world-class or to make it excellent.

The secrets of product quality is blood, sweat, and tears... A great product is made up of a thousand little details and so you're never really done. There's a humility that comes from the process also of why the best product builders will say nine nos for every yes.

If something is 99% done, it's closer to 0% rather than 100%.

We take maybe 7 or 10 projects which are most impactful for customers right now. And we go super deep into them, really, really deep sitting with engineers like reading code level.

Most important things they will likely have to do themselves, and they understand that there needs to be relentless focus on execution.