Brian, Joe, and Nate are Airbnb's founders who created novelty cereal boxes (Obama O's and Cap'n McCain's) to raise money when struggling financially.
He hated their idea, and Paul tried to get Brian and Joe and Nate to change it. But I remember specifically Joe brought out the cereal boxes, the Obama O's and Cap'n McCain's, and I just thought, oh my God, they're going to work hard to do whatever they can to make this company succeed.