Data informs but doesn't decide

I think sometimes people use data a lot or too much because they're worrying or they're afraid that, will I make the wrong choice? And I'm using data to make the choice for me. But then you might still feel like this is not the right choice, but the data is telling me is the right choice and then turns out maybe it was the right choice or not.

Give your intuition credit. Give your gut credit. It's absorbed everything. And plus the things that you don't know it absorbed that are valuable.

I think everything's a judgment call. And so yeah, data can play a part. All sorts of things can play a part, but unless you're letting a machine make the decision, that's purely rational. If you're asking a human to make it's a judgment call.

Experimentation cannot be the way that people make decisions in the company. There's still so much about knowing your user, understanding the market for your brain to connect all of those dots.

If you're not going to get significance, if there's no other techniques at your disposal, then sometimes you just got to trust your intuition and ship it. And if that's what you believe, then that's what you believed and you shouldn't spend time trying to get false precision.

I think your gut actually as a type of data and I think it's a totally valid one and it's just I think you need to be clear that that's what you're working with, but then it should be taken as seriously as any other data point.