Conviction requires clarity and focus

If you have conviction and it's not clear, then you don't have conviction, quite frankly. If you're like, 'I think maybe we should, there are five things we should solve.' I'm like, 'Then you don't have conviction.'

For important decisions, you should be able to identify one reason that on its own supports the decision. All too often we rely on a collection of weak reasons to justify decisions.

Putting out an idea, even if it's totally wrong, is a much better catalyst for getting to a good solution because people are much more likely to react to an idea than to nothing.

We may not be right, but at least we're not confused.

You have to believe in things 100% until the data says no and then you believe in something else 100%. That sounds easy. It's very hard to do, to the extent that people get upset when you do it because, for some reason, people don't like when people change their minds.