These are skills that can be mastered. This is not about personality. These are skills, everything we've talked about, networking, showing up, all these things. These are skills that can be learned.
Power is a skill, not a personality trait
Craft → Career Growth
Lenny refers to Lenny Rachitsky, the host interviewing Pfeffer about building personal brands and career advancement.
No one is going to promote Lenny if they don't know who the hell you are. You cannot choose what is not in your head.
"This" refers to developing power skills, which Pfeffer teaches as learnable abilities rather than innate personality traits.
If you think this is uncomfortable, or if you think you're not skilled at this, get coaching. It's hard to do anything on your own.
If you think power is dirty, the first thing that's going to happen is I'm not going to do what I need to do to be successful in my career.
You can have power or you can have autonomy, but you cannot have both.