Interview coaches, don't just hire the first one

My hot take is that for the vast majority of people, they probably do not need a coach. And what I often push people on is if you're thinking about getting a coach, which is usually an indication that they have a feeling of being stuck or they have a problem that they're trying to solve, I ask them, 'What are your goals when it comes to coaching?'

"Curiosity loop" refers to Ada's term for seeking advice from multiple different experts rather than relying on one coach's perspective.

If you're looking for a mentor, a coach is actually a terrible mentor in some ways because it's this one person's opinion. It's actually way better to run a curiosity loop, for example, and get the benefit a couple different minds on a specific topic and hit their wheelhouse of things that they know about.

Half of people that founder their coach literally went with the first coach that they talked to. It's that your buddy said, 'I work with this great coach.' And then you go and you hire your buddy's coach. I think that's a totally fine way to go find a coach, but I would actually really just urge people to talk to a couple because what works for your friend may not work for you.