Curiosity beats credentials

You can't teach curiosity, or at least I haven't found a way to do it. Somebody who is just self-motivated to pull on the threads when they find them. So they don't just answer a question. They're like, 'Hmm, this thing seems a little odd. I'm going to dig in and look.'

By the nature of having these AI tools, you get actually a pretty large explosion of questions being asked. And I think you see this in ChatGPT too, right? It's like just having a thing that you can converse with that you feel comfortable in makes a huge difference.

You build this thing, you made it, and then you tried to convince people to buy it. That was it. It's no longer at all that because products are constantly in motion and evolving. Unless you're able to own that data and understand what it can tell you, you're never going to win.

The best researchers have five tools: formative research, evaluative research, survey design, applied statistics, and SQL/prompt engineering.